I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

—Phil Dusenberry

I'm thrilled you have chosen me to write your ransom letter. It’s a very personal and, well, confidential process—together we will achieve great things. My fee is a mere 10% of what you’re requesting from the family and or friends. The more you ask for, the better your letter. Simple logic.

Oh, if you are here about advertising, feel free to look around too.

 

 

How I got this way.

I'm Cara Moyle. Copywriter. Graduate of Colorado State University. Bachelor's degree in business administration. Emphasis in marketing. Now working for myself as a freelancer in the glorious state of Colorado after a longer-than-anticipated stint in Mobile, Alabama where I got my start in this crazy world of advertising. In 2013 you would have found me at The Integer Group, in Lakewood. Go even further back, to 2006, and you would have found a younger, fresher version of me at Red Square Agency where I was attempting to work in every department—I almost succeeded. I worked through traffic and the world of account services to find my true calling as a writer. It was a long and strenuous journey.   

With my spare time, I read and play around on the web. I enjoy cooking, drinking wine (fine and not-so-fine), dabbling in aromatherapy, and spending time with friends. I possess a ridiculous number of rubber duckies. It's a fact.

Brand experience includes

Tide, Centura Health, BISSELL, Downy, Hurricane Brewing, Dreft, Gulf Coast Cancer Centers, First Community Bank, Gain, Xcel Energy, Zea Rotisserie & Grill, Costco, Semolina and Semolina's Bistro Italia, Foosackly's, Heritage Homes, Alabama Credit Union, Delaney Land & Realty, United States Olympic Committee, True, American Equity Underwriters and Seascape Resort.

Occasionally recognized with awards:

 - Telly Awards
 - ADDY Judges Choice Award
 - ADDY Best in Print Award
 - Public Relations Council of Alabama Medallion Award
 - W3 Award
 - Public Relations Council of Alabama Medallion Award.
 

 

 

Here's a short list of projects I've worked on.

Bissell

Breaking through the clutter of emails people receive daily is a challenge. So we kept content relevant, got to the point, and gave viewers' eyes a treat leading to an 85% increase in online revenue over the previous year.

Creative Strategy/Concepting
Copywriter
 

Centura Health

People don't tend to have a hospital preference. Typically they're referred by a doctor or end up there in an emergency situation. Centura Health has locations across the state connecting comprehensive care through top physicians and leading technology-no matter what you need. Truly connecting you to a better healthcare system.

Creative Strategy/Concepting
Copywriter
 

Stiletto Sprint

The main point of breast cancer awareness events is to raise, well, awareness. What better way to do that than with a 100-yard dash—in heels. Even the men.

Concepting
Copywriter
Tagline
 

Alabama Credit Union

Financial institutions everywhere were sending out safe messages and acting generally panicked. We decided the best route was to maintain their personality and came up with reasons to join Alabama Credit Union. With reasons like these, who could say no?

This integrated campaign included TV, print, outdoor and POS collateral.

Account Executive
Creative Strategy/Concepting
Copywriter

View all the TV spots here.

Alabama Credit Union

Things didn't really get better with the economy, so the next campaign focused on customer service. When you have a financial institution that pays attention to your needs, things go smoothly, leaving you with less to worry about. It's nice to have someone who listens.

Account Executive
Copywriter
Creative Strategy
Concepting

View all the TV spots here.

Wind Creek Casino & Hotel

Wind Creek Casino & Hotel is a slots-only resort vying with Biloxi, Mississippi, for guests. They needed a campaign to let slot players know that here, they're number one. Enter Survivor Guy. He's braving the Biloxi casino jungle to see if he gets the same treatment he does at Wind Creek. The spots highlighted all areas of service and made our actor so famous he was recognized at Biloxi's airport. Just go with it.

Concepting
Copywriter
Talent Selection
On-site for Production

View all the TV spots here.

Zea

Face it, no mother wants to feel like she's shirking her duties. Zea Rotisserie & Grill provides real food at prices the average family can handle. An extensive bank of headlines was created to remind people that Zea is not only a great place to dine at, it's a great place for take out. Mom's sanity, and pride, was saved.

Account Executive
Concepting
Copywriter

Foosackly’s

Foosackly's is a five-unit chicken finger chain in Mobile, Alabama, with a freakish, cult-like following. No matter what the promotion the clean lines and snarky copy gets people talking. Prepare to be foo-ed.

Concepting
Copywriter

Gulf Coast Cancer Centers

Trying to stay top-of-mind with referring doctors is a constant challenge for Gulf Coast Cancer Centers. Their monthly physician messages help but it's necessary to keep it fresh. As a part of our "Prescription" message, we wanted to remind the doctors of the importance of antioxidants in cancer care. Lucky for them, antioxidants are tastier than they sound.

Concepting
Copywriter

Gulf Coast Cancer Centers

There are lots of things that are important when going through cancer treatment. Not only do you want the best options, you really want to maintain your lifestyle. Gulf Coast Cancer Centers provides top of the line cancer treatment near many people in small-town Alabama, which lets them stay at home and not miss out on life. It's the important things, close to home.

Concepting
Copywriter

The University of Alabama College of Business

Raising money is hard when times are good, current conditions made it even tougher. The University of Alabama College of Business needed to create an annual report that highlighted what was being done to spend donations wisely and emphasize the resulting great work. Printing on an inexpensive (read: economical) paper with tons of visual interest created a piece that got the dollars flowing. Roll Tide.

Concepting
Copywriter